Developmag interviewed Crytek CEO Cevat Yerli about a number of topics. One of which was piracy: Frankly, piracy is the reason why retail games are falling in popularity. Right now there is a mental shift in people about how they consume media, and if you think about the problems with piracy in light of this, inevitably you find that there needs to be a solution that requires people to look at PC gaming differently.

The fact that I can illegally download a game right now, for free, faster than I can buy it, is truly an issue. There’s a whole chain of problems there, and a business model change is needed for this. Piracy has been a problem for years, but what we are seeing now is more and more people looking at buying and consuming media online. These people want to be served their content differently, and I think you have to cater to that.

Planet Crysis.